My work has been highlighted on

The Today Show
Channel 9
Fear or Flow
TedX UWA
The Morning Show Channel 7
High Performance
BBC
Life of the Elite
HIT FM

get to know me

Younger Years

I started out as an international junior tennis player for England and experienced some of the world best intensive training centres in America and UK. I went on to play three world championships, reach the UK National finals before stopping due to injury.

Junior British tennis player
PhD in flow & optimal performance
Lead coach trainer at the Flow Centre

In a difficult recovery from injury and personal issues I went through years of counselling and mindset coaching to gain control of my life and career. During this time, I became fascinated in performance psychology, flow, and why we have the ability to surprise ourselves one minute and then tighten up the next.

My BSc and MSc was in sports psychology and my PhD (UWA & PAHL Group) in flow and optimal experience. My first dissertation in flow was in 2003. Since, I have published multiple academic articles in flow and performance including a seminal review on flow literature and flow science examining all theoretical appraisals of flow in the last decade across every scientific discipline. I have been awarded the Outstanding Academic Achievement Prize for my studies and continue to be committed to furthering research on optimal functioning into the next decade.

business experience

I started my first company in 2004, Active Adventures Ltd, an adventure sports tour operator that at its peak existed in 6 locations across the world. After helping the company survive and grow through a global financial crisis, airline liquidations, and multiple terrorist acts in our locations, I sold my shares to change focus towards my coaching career and passion for flow and optimal performance.

Over my time I have co-founded a digital agency servicing big name brands such as Jeep and Chrysler, shaped multiple online travel companies, and currently sit as the CEO of the Flow Centre Pty Ltd (which I founded in 2011), and on a number of private boards.

Entrepreneur and CEO
Founded and sold companies
Sit on multiple advisory boards

In the last decade, I have helped many entrepreneurs evolve to being a successful CEO, guided C-suite execs with their leadership style, and helped a number of businesses find their feet, merge, and excel.

My work has included helping businesses grow, improve engagement and performance, develop a culture, recover from debt, merge, acquire new businesses, sell, restructure, innovate products and services, facilitate team building events, and educate staff on personal performance management.

I know what it is like to run a business, jump on the roller coaster ride and have to relentlessly learn everyday. I have a passion for helping business owners design a life and business that they can enjoy and be proud of.

coaching experience

Having endured multiple elite junior athletic academies, participated in over 3 World Championships, and founded and sold my own companies, I have a lot of practical experience receiving coaching and excelling in my private endeavours.


As CEO of the Flow Centre, a coaching and coach training organisation, I have developed and lead the coach training programs that aim to deliver cutting-edge performance coach training for future generations.

Active scientist
Trained multiple World Champions
Ex-athlete and entrepreneur

In the field, I have coached numerous World Champions, leaders, entrepreneurs, and active professionals. From surgeons to judges, aspiring young athletes to famous performers, I have helped others develop and optimise their own performance, whilst building a career and life that they can be proud to own.

I have a huge passion for giving back and helping others achieve not only consistent levels of peak performance but a deep success that impacts their life as a whole.

walking the walk

Today, outside of work, I continue to be committed towards finding my flow, stretching my limits, and experience great freedom and fulfilment. I am a parent of two amazing kids who have become my world and continue to help develop my ability to be present.

My journey of self development is always ongoing professionally and personally. I attend multiple training programs a year to up-skill and keep things fresh.

Committed to my development
Continuing to stretching my ability

You will often find me on my yoga matt, in the ocean, mountain or trying new adventure-related activities to keep me on my toes and used to the pressure cooker.

Let's work together

“Cameron has helped me strengthen my mindset and mental approach to elite skiing; the lessons have affected my entire life for the better.”

LORRAINE HUBER - WORLD CHAMPIONS SKIER

“Finding flow will take anybody to a happier level of existence where they’re enjoying what they’re doing, which I think can be missing in a lot of people’s lives. Cameron has certainly lived an interesting life, and has created an exciting model that will undoubtedly help many for years to come.”

Rebecca Soni - 6 Olympic Medals & World Record Holder

“I’ve rarely worked with a coach who has been able to create and maintain such a calm, safe, and supportive space from which to feel ready and able to explore and grow... a true giftthat I have benefited from hugely.”

Phillipa Bray - BOOTS EXECUTIVE

“You have no idea how you have enhanced my life, I really appreciate your time and expertise and what you have taught me not only for my sport but more importantly for my life. The lessons I have absorbed, in which I use daily, are priceless .”

NATHAN CHARLES - AUSTRALIAN INTERNATIONAL RUGBY PLAYER

“Cameron summarised the science of flow and performance in a way that was accessible and practical. All attendees reported the event a great success.”

DR LORETTA WHITE -OKINAWA INSTITUTE OF SCIENCE AND TECHNOLOGY

“I was referred to Cameron Norsworthy from a close business associate who, like me, is a ‘founder / owner / CEO’ of his own company. I am extremely happy with what he has enabled me to achieve.”

WILLIAM FORWOOD - GROUP CEO, MERX